PlayfulGaming, developer of PlayfulBet - a market leading social sports game in Spain with more than 8 million registered users, is looking for a CRM Manager to join our growing digital team.
We are looking for a data-driven, customer-obsessed and creative individual, with a focus on customer conversion and retention. Our ideal candidate is passionate about leveraging performance data insights and communications to develop features that delight and retain customers. This is a global role that will be an integral part of the overall business strategy.
This position will be responsible and take ownership over our multi-platform channel customer journey. The candidate needs to be capable to optimize each touchpoint within the customer journey with the aim to raise conversion within each step of the customer journey and live time funnel.
Your first objective will be to audit needs, choose and lead the implementation of new CRM strategy, analytics & BI tools, you will manage and develop reports, providing actionable insights.
Data Communication / CRM
Together with the communication and community manager, prepare and manage customer journey.
Setup and manage CRM tools and features.
Ensure that customer communications are aligned with brand & communication objectives.
Drive our Content & copy specialists for clear brand communication & activation of the Content Calendar through CRM.
Work closely with the engineering team to create matching Landing Pages for the digital customer journey.
Planning and delivering CRM strategies across the company encouraging customer acquisition, retention and loyalty.
Assist with the creation of measurement plans based on strategic imperatives, communications objectives and media strategies.
Setup and manage tools to report on user journey and provide insights to the executive and marketing team.
Focus on optimization of activation of our user database through each step within the users funnel.
Identify all the churn endpoints in the user journey map and during the life cycle, analyze results, draw conclusions, suggest new ideas.
Setup and provide dashboards with associated KPIs, and provide monthly evaluation of each.
Create the appropriate segments for CRM interaction on all channels.
Ensure proper analytics implementation of online marketing campaigns.
Monitor and analyze key metrics related to onboarding, customer engagement, trial-to-customer conversion, retention, and churn.
Design and implement best practices to keep data updated and valuable in the market for monetization through 3rd companies, and ensure best practice of email database quality processes.
Work with email providers to take advantage of available technology to automate manual processes and improve communications relevancy by developing behavioral and remarketing campaigns.
Minimum of 5 years work experience in Digital Marketing & CRM ideally.
Strong analytical skills. Ability to process and interpret customer information (product utilization data and customer requirements) to help drive adoption.
Be inquisitive, look for challenges that haven’t been identified yet that need to be solved.
Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
Experience in analytic dashboard use and definition.
Data administration and business intelligence experience, including SQL and relational database systems at user level.
Knowledge of CRM campaign setup, optimization and reporting; audience segmentation, audience development.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI is a plus.
Experience with analytical tools like Google Analytics, Tableau, Yandex Metrica and AppMetrica, Firebase analytics, and similar.
Knowledge of mobile app ecosystem and a general understanding of email, SMS, push notification and online marketing.
Organized, detail-oriented with excellent follow-through and follow-up abilities.
What we offer:
We offer a position in a young, dynamic and international team with exceptional working conditions in unique offices high up in the Torre Mapfre, one of Barcelona's world-renowned landmarks, located right on the city's seafront.
Additionally, we offer the opportunity for permanent training, personal development and ambitious career growth.
Most of all, we offer a position on a team that thrives on achievement, success and constant challenges. Our core company value is innovation: where people and creativity drive innovative technology. If you have an innovative, winning mentality, this position is for you!
Our company benefits:
Flexitime - Private health insurance - Your Birthday off as a paid holiday - EXOGROUP University, our in-house training - Flexible compensation plan - Employee referral program bonus - Offsite team building days out - Office games room/chill out zone - Organic fruit - Friday team breakfast - Yoga classes - Massages - English & Spanish classes - Subsidised lunches - Local restaurant discounts
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